New Delhi, Aug. 13 — Japan based Nippon Steel Corporation filed patent application for tuyere structure of melting furnace. The inventors are Yasunari Matsumura and Kohji Taoka.

Nippon Steel Corporation filed the patent Return to Tiffany™ Oval tag bracelet on March 8, 2010. The patent application number is 1571/DELNP/2010 A. The international classification number is F27B 1/16.

According to the Controller General of Patents, Designs & Trade Marks, “A tuyere structure of a melting furnace includes: a tuyere main body which is covered on an outer periphery thereof with a ring member baked in advance, and is disposed in a hole portion provided in a tuyere brick; and a ramming material which fills a periphery of the ring member so as to fix the ring member.”

Nippon Steel Corporation is a Japan-based manufacturing company. The Company operates in six business segments. The Steel manufacturing segment is engaged in the manufacture and sale of steel bars, plates and pipes, special steels, secondary steel products and other products, as well as related businesses. The Engineering segment is engaged in the construction of steel manufacturing plants, Return to Tiffany™ Oval tag key ring machinery and furnaces, and environmental facilities, among others. The Urban Development segment develops housing complexes and other real estate properties. The Chemical segment offers pitch coke, naphthalene, phthalic anhydride, coke and materials for liquid crystal displays (LCDs), among others. The New Material segment offers fine ceramics, rolled metal plates, carbon fiber composite material and bonding wires for semiconductors, among others. The System Solution segment provides engineering consultation services on computer systems.New Delhi, Aug. 13 — Japan based NTN Corporation filed patent application for electric linear-motion actuator and electric brake assembly. The inventor is Tatsuya Yamazaki.

NTN Corporation filed the patent application on Jan. 30, 2008. The patent application number is 858/DELNP/2008 A. The international classification number is H02K 7/06.

According to the Controller General of Patents, Designs & Trade Marks, “An object is to increase the linear driving force in a linear-motion actuator of the type in which the rotary motion of the rotor shaft of an electric motor is converted to the linear motion of planetary rollers disposed between the rotor shaft and an outer ring member by rotating the planetary rollers about the axis of the rotor shaft and also about their own axes. In an actuator of the type in which a plurality of planetary rollers disposed between the rotor shaft of an electric motor and an outer ring member fixed in position around the outer periphery of the rotor shaft are rotated about the axis of the rotor shaft and also about their own axes, thereby converting the rotary motion of the rotor shaft to the linear motion of the planetary rollers, a helical groove is formed in the radially outer Return to Tiffany™ Oval tag ring of each planetary roller in which a helical rib formed on the radially inner surface of the outer ring member is received. The helical groove has a pitch equal to that of the helical rib and a lead angle different from that of the helical rib. With this arrangement, the amount of the linear motion of the planetary rollers relative to the amount of the rotary motion of the rotor shaft is determined by the difference in lead angle between the helical groove and the helical rib. Thus, it is possible to obtain a large linear driving force.”

NTN Corporation engages in the manufacture and sale of bearings, constant velocity joints (CVJs), and precision equipment. The company’s bearing products include ball, roller, axle, precision, fluid dynamic, and sliding bearings, as well as bearing units for use in the automotive industry, as well as in the machinery, semiconductor, and medical industries.New Delhi, Aug. 13 — USA based Viacor Incorporated Return to Tiffany™ Round tag drop earrings patent application for A sizer for sizing an annuloplasty device. The inventors are John R Liddicoat, Brian Coyler Coppom and Richard B Streeter.

Viacor Incorporated filed the patent application on March 4, 2005. The patent application number is 855/DELNP/2005 A. The international classification number is A61F 2/24.

According to the Controller General of Patents, Designs & Trade Marks, “Sizer for sizing an annuloplasty device, the sizer comprising: a handle comprising cylinders moveable relative to one another; an adjustable mounting ring-comprising a central body having bevel gear means disposed therein, one of said cylinders being operative to relate the bevel gear means; said adjustable mounting ring further comprising a plurality of segments, each of said segments having an Return to Tiffany™ Round tag key ring peripheral surface, said plurality of segments being configured so that they collectively form an arcuate peripheral surface for said adjustable mounting ring, and said plurality of segments being adapted to be moved relative to one another by said one of said cylinders so as to change the size of said collective arcuate peripheral surface.”

Viacor, Inc. develops catheter-based techniques for the treatment of heart valve disease contributing to congestive heart failure in the United States. It develops percutaneous therapies for cardiac valve repair; and a minimally invasive cardiac valve repair system to treat congestive heart failure patients afflicted with mitral regurgitation or leaky mitral valves.

2010 AUG 13 – (VerticalNews.com) — New research, ‘Results of an international ring test with the dung fly Musca autumnalis in support of a new OECD test guideline,’ is the subject of a report. “A standardized bioassay using the face fly, Musca autumnalis L. (Diptera: Muscidae), was developed to test the lethal and sublethal toxicity of parasiticide residues in livestock dung. The repeatability of this test was assessed for the parasiticide Return to Tiffany™ bead bracelet in seven tests performed in four laboratories in Germany and France,” scientists in Florsheim, Germany report.

“Additional results of limit tests were provided by two laboratories from the UK. Test results had an acceptable range of heterogeneity. The calculated effect concentration at which 50% emergence was observed (EC50) averaged 4.65+-2.17 (Standard Deviation (SD) microg ivermectin/kg fresh dung (range: 1.20-7.7)). Effects on emergence were, with one exception, not observed below the No Observed Effect Concentration (NOEC) ranging between 1.11 and 3.33microg ivermectin/kg. No effect on development time was observed. We conclude that the face fly is suitably sensitive, and the methods sufficiently repeatable, to support use of this standardized bioassay by the international community in the registration of new veterinary pharmaceuticals,” wrote J. Rombke and colleagues.

The researchers concluded: “Following these considerations, this species was accepted as a possible test organism in a recently published OECD Guideline (No. 228).”

Rombke and colleagues published their study in The Science of the Total Environment (Results of an international ring test with the dung fly Musca autumnalis in support of a new OECD test guideline. The Science of Return to Tiffany™ Bead Bracelet Total Environment, 2010;408(19):4102-6).

For additional information, contact J. Rombke, ECT Oekotoxikologie GmbH, Bottgerstrasse 2-14, D-65439 Florsheim, Main, Germany.2010 AUG 13 – (VerticalNews.com) — Current study results from the report, ‘Reactions of aromatic N-heterocycles with a lutetium benzyl complex supported by a ferrocene-diamide ligand,’ have been published. “A comparison between the reactivity behavior of two lutetium benzyl complexes supported by different ferrocene-diamide ligands towards aromatic N-heterocycles, such as 1-methylimidazole, isoquinoline, and pyridines, is presented. The two ferrocene-diamide ancillary ligands differ in their nitrogen-donor substituent: adamantyl for one and t-butyldimethylsilyl for the other,” researchers in the United States report.

“The synthesis and characterization of the adamantyl-derived complex 1(Ad)-DME are reported. The ring opening of 1-methylimidazole by the THF analogue of 1(Ad)-DME, 1(Ad)-THF, was observed, analogously to the ring opening of the same substrate by the lutetium benzyl complex supported by the silyl-substituted ligand,” wrote A.W. Wong and colleagues, University of California.

The researchers concluded: “Also, analogous products were observed in the reactions Return to Tiffany™ Double Heart Pendant isoquinoline.”

Wong and colleagues published their study in Dalton Transactions (Reactions of aromatic N-heterocycles with a lutetium benzyl complex supported by a ferrocene-diamide ligand. Dalton Transactions, 2010;39(29):6726-31).

2010 AUG 13 – (VerticalNews.com) — New research, ‘The reaction of bis(1,2,4-tri-t-butylcyclopentadienyl)ceriumbenzyl, Cp’2CeCH2Ph, with methylhalides: a metathesis reaction that does not proceed by a Return to Tiffany™ heart lock charm and bracelet transition state,’ is the subject of a report. “The experimental reaction between [1,2,4-(Me(3)C)(3)C(5)H(2)](2)CeCH(2)Ph and CH(3)X, X=F, Cl, Br, and I, yields the metathetical exchange products, [1,2,4-(Me(3)C)(3)C(5)H(2)](2)CeX and CH(3)CH(2)Ph. The reaction is complicated by the equilibrium between the benzyl derivative and the metallacycle [1,2,4-(Me(3)C)(3)C(5)H(2)][(Me(3)C)(2)C(5)H(2)C(CH(3))(2)CH(2)]Ce, plus toluene since the metallacycle reacts with CH(3)X,” scientists in the United States report.

“Labelling studies show that the methyl group of the methylhalide is transferred intact to the benzyl group. The mechanism, as revealed by DFT calculations on (C(5)H(5))(2)CeCH(2)Ph and CH(3)F, does not proceed by way of a four-center mechanism, a sigma-bond metathesis, but by a lower barrier process involving a haptotropic shift of the Cp(2)Ce fragment so that at the transition state the para-carbon of the benzene ring is attached to the Cp(2)Ce fragment while the CH(2) fragment of the benzyl group attacks CH(3)F that is activated by coordination to the metal ion,” wrote E.L. Werkema and colleagues, University of California.

The researchers concluded: “As a result the mechanism is classified as an Return to Tiffany™ heart lock charm and bracelet interchange process.”

Werkema and colleagues published their study in Dalton Transactions (The reaction of bis(1,2,4-tri-t-butylcyclopentadienyl)ceriumbenzyl, Cp’2CeCH2Ph, with methylhalides: a metathesis reaction that does not proceed by a metathesis transition state. Dalton Transactions, 2010;39(29):6648-60).

2010 AUG 13 – (VerticalNews.com) — A report, ‘New 1alpha,25-dihydroxy-19-norvitamin D3 analogs with a frozen A-ring conformation,’ is newly published data in The Journal of Steroid Biochemistry and Molecular Biology. Return to Tiffany™ Heart lock charm to recent research published in the Journal of Steroid Biochemistry and Molecular Biology, “We have recently described the synthesis of 1alpha,25-dihydroxy-19-norvitamin D3 analogs 2 and 3, possessing an additional ring connecting their 3beta-oxygen and C-2. Such structural constrains prevent the A-ring conformational flexibility and the analogs exist exclusively in the alpha-chair form with their 1alpha-hydroxy groups fixed in the axial position.”

“The analogs bind very poorly to vitamin D receptor and are devoid of transcriptional activity. Rather unexpectedly, when tested in vivo in rats, they exhibited calcemic response significantly delayed compared to 1alpha,25-dihydroxyvitamin D3 (1). Such a response might be due to the metabolic conversion (ether cleavage?) of these compounds in the living organisms. It was therefore of interest to obtain and evaluate biologically the analogous compounds having an additional ring of purely hydrocarbon nature. Such analog 4 of 1alpha,25-dihydroxy-19-norvitamin D3, Return to Tiffany™ Heart tag necklace by the presence of an equatorial 1alpha-hydroxy group (beta-chair form), has been synthesized by us and tested biologically. The geometrical isomer 5 having a fixed 3beta-hydroxy group was also obtained. These compounds were formed in the Julia coupling of the sulfone derived from the Grundmann ketone, and the A-ring fragment prepared in the multi-step synthesis from the (-)-quinic acid,” wrote A. Glebocka and colleagues, University of Wisconsin, Department of Biochemistry.

The researchers concluded: “Contrary to its counterpart 5, the analog 4 retained some affinity to vitamin D receptor.”

Glebocka and colleagues published their study in the Journal of Steroid Biochemistry and Molecular Biology (New 1alpha,25-dihydroxy-19-norvitamin D3 analogs with a frozen A-ring conformation. Journal of Steroid Biochemistry and Molecular Biology, 2010;121(1-2):46-50).

For additional information, contact A. Glebocka, University of Wisconsin-Madison, Dept. of Biochemistry, 433 Babcock Drive, Madison, WI 53706 USA.2010 AUG 13 – (VerticalNews.com) — Researchers detail in ‘Do [all]-S,S’-dioxide oligothiophenes show electronic and optical properties of oligoenes and/or of oligothiophenes,’ new data in chemical research. According to recent research published in the Journal of the American Chemical Society, “A Return to Tiffany™ Heart tag pendant photophysical and spectroscopic (electronic and Raman) study guided by density functional theory, DFT, CIS, and correlated ab initio calculations has been performed on a series of fully oxidized oligothiophenes with variable chain length, and up to four rings. A comparison with the properties of oligoenes and oligothiophenes is proposed.”

“Absorption, fluorescence, lifetimes, flash-photolysis, phosphorescence, two-photon absorption, Raman, resonance Raman, and thermospectroscopy data are collected and interpreted according to the obtained theoretical results. The interest is focused on the ground electronic state and in the low-lying excited electronic states. Full oxygenation of the sulfur atoms of oligothiophenes results in: (i) Return to Tiffany™ Oval tag pendant inter-ring isomerization such as observed from the absorption spectra; (ii) an effective quenching of fluorescence, and (iii) the appearance of dual emission. The emission features are explained by the interference of a dipole-allowed and a dipole-forbidden singlet excited states leading to simultaneous lighting from a local Frenkel and an intramolecular charge transfer photon-releasing configurations. These two excited states contribute to the broadening of the light emission spectrum,” wrote Oliva M. Moreno and colleagues, University of Malaga, Department of Physical Chemistry.

The researchers concluded: “These properties highlight the similarity of these samples to that of oligoenes with comparable number of pi-electrons.”

Moreno and colleagues published their study in the Journal of the American Chemical Society (Do [all]-S,S’-dioxide oligothiophenes show electronic and optical properties of oligoenes and/or of oligothiophenes? Journal of theAmerican Return to Tiffany™ Round tag pendantSociety, 2010;132(17):6231-42).

JAKARTA, Aug 13 AAP – Australians Andrew Chan and Myuran Sukumaran have for the first time admitted their roles in the Bali Nine drug ring as part of their final appeal against their death sentences.

Lawyers for the Sydney pair launched their long-awaited appeal, Paloma’s Tenderness Heart pendant as a judicial review, with the Denpasar District Court on Friday morning.

“Our main reason for this appeal is (that) based on human rights, no one should be punished with the death penalty,” lawyer Todung Mulya Lubis said.

“They should be punished with no more than 20 years in jail.”

In appeal documents, the pair finally admit they were involved in the heroin smuggling plot despite repeatedly pleading not guilty at their earlier trials.

The appeal argues previous court decisions erroneously found the pair guilty of exporting drugs even though they were arrested before an exportation took place.

The appeal asks Paloma’s Tenderness Heart ring Supreme Court to also consider how radically the pair has changed by becoming leaders and role models inside Bali’s Kerobokan Prison.

Four witnesses will be asked to testify at fresh appeal hearings likely to take place next month, Lubis said.

Chan, 26, and Sukumaran, 29, were two of nine Australians convicted over the 2005 plot to smuggle more than Paloma’s Twist necklace kilograms of heroin from Bali to Australia.

Their judicial reviews are being launched less than a month after fellow Bali Nine death row inmate Scott Rush launched his own.

A panel of three judges is expected to begin hearing that appeal – which pushes for a 15-year sentence for the 24-year-old – next Wednesday.

If the final appeals fail, Paloma’s X earrings three men will be left with just one last chance to avoid the firing squad: clemency from Indonesian President Susilo Bambang Yudhoyono.

But Dr Yudhoyono typically shows no mercy to drug smugglers.

Five other members of the drug smuggling plot – Martin Stephens, Matthew Norman, Michael Czugaj, Si Yi Chen and Tan Duc Than Nguyen – are serving life sentences in Bali’s Kerobokan Prison.

Stephens’ judicial review is currently being considered by Paloma’s X pendant Supreme Court.

The final member of the drug ring, courier Renae Lawrence, is serving a 20-year sentence

Eds: Changes keyword from RAIDS to LE

MELBOURNE, Aug 13 AAP – Eight people have been Paloma’s Zellige bracelet in custody overnight to appear in court on Friday charged over their alleged involvement in a sophisticated family-based multimillion-dollar heroin trafficking ring.

Police and the Australian Crime Commission arrested 21 people and seized millions of dollars worth of heroin, cash and Crown Casino gaming chips in raids at 14 properties in Melbourne’s inner and western suburbs from 5am (AEST) on Thursday.

Police say they seized about $20 million worth of residential and commercial real estate as well as $3 million in cash and heroin believed to have a street value of several million dollars.

Eight people faced a marathon two-and-a-half-hour, out-of-sessions court hearing before a bail justice at the St Kilda Road police complex.

Thi Nho Le, 46, of Keilor Downs; her husband Thanh Hai Pham, 46; Le’s sister Thi Nho Em Le, 44 of Fitzroy; her de facto husband Khai Sin Mong, 60; Muoi Van Le, 32, of Fitzroy, the younger brother of the Le Paloma’s Zellige drop earrings; and his de facto wife Nga Thi Pham, 32, also of Fitzroy, have each been charged with trafficking a large commercial quantity of a drug of dependence (heroin), conspiracy to traffick a large commercial quantity of heroin and trafficking a commercial quantity of heroin.

Detective Sergeant James Cole of the Drug Task Force, told the hearing the six were involved in a sophisticated heroin manufacturing, sale and distribution operation operating across metropolitan Melbourne.

He said the syndicate produced more than 30kg of heroin between December last year and Thursday, gaining more than $20 million in assets from the operation.

Members laundered money by buying residential and commercial properties in Australia and their native Vietnam, hiding money in bank accounts in the names of relatives, sending money to Vietnam and by gambling in the high roller Mahogany Room at Crown Casino.

They also ran a loan-sharking business.

The four from Fitzroy shared the same housing commission flat in Paloma’s Zellige earrings Napier Street high-rise block.

Another woman, Kim Tho Huynh, 41, who lives in the same block of flats, was charged with trafficking a drug of dependence (heroin) and trafficking a drug of dependence to a child.

Det Sgt Cole alleged Huynh used a child to collect quantities of heroin from the first flat.

Houng Vo, 49, also of the Napier Street flats, faces a single charge of trafficking a large commercial quantity of heroin.

It’s alleged she and Paloma’s Zellige pandant sold the heroin to street-level dealers for distribution.

Det Sgt Cole told the hearing all eight had access to substantial sums of cash and assets and were serious flight risks.

Through an interpreter, all eight accused applied for bail but were remanded in custody to appear in the Melbourne Magistrates’ Court on Friday.

Four others were also charged with drug offences and were bailed to appear in the same court on Friday.

Four more are expected to be charged on summons with drug offences.

Police are still holding five people for questioning.

After the hearing, Det Sgt Cole said he expected further charges would be laid.

The raids are the result of a 10-month operation – one of the Paloma’s Zellige pendant of its type – investigating a suspected organised crime syndicate involved in importing and distributing drugs, police said.

JAKARTA, Aug 13 AAP – Australians Andrew Chan and Myuran Sukumaran have finally admitted their roles in the Bali Nine drug ring as part of a final appeal that seeks to have their death sentences reduced to 20 years’ prison.

Lawyers for the Sydney pair lodged the long-awaited appeal, known as a Paloma Picasso® Loving Heart ring review, with the Denpasar District Court on Friday.

“Our main reason for this appeal is that based on human rights no one should be punished with the death penalty,” lawyer Todung Mulya Lubis said.

Chan, 26, and Sukumaran, 29, were two of nine Australians convicted over the 2005 attempt to smuggle more than eight kilograms of heroin from Bali to Australia.

Despite being identified as ringleaders of the plot both pleaded not guilty to any involvement at their initial trial and two subsequent appeals.

But in the new appeal both admit for the first time they were part of the syndicate. They express remorse for their actions and apologise for their previous failure to co-operate.

The appeal Paloma Picasso® Loving Heart ring both men have been successfully rehabilitated and are now teachers and role models inside Bali’s Kerobokan Prison.

It argues previous rulings against the pair erred by finding them guilty of exporting drugs, even though they were caught before exportation actually occurred.

The pair should have been given more lenient sentences because while they attempted to export the drugs they did not successfully do so, the appeal argues.

The earlier decisions were also in error because they contravened international laws, adopted by Indonesia, that reject the use of the death penalty against narcotics criminals, it argues.

The earlier decisions also failed to respect the right to life enshrined in Indonesia’s constitution and a 2007 constitutional court decision that the death penalty should only be imposed in extraordinary circumstances.

Four witnesses will be asked to testify at fresh appeal hearings, likely to begin next Paloma’s Crown of Hearts pendant, including prominent Australian psychologist Paul Mullen and eminent Ireland-based human rights law expert William Schabas.

Kerobokan Prison head Siswanto and former Indonesian Supreme Court judge Yahya Harahap will also be called to give evidence.

Chan and Sukumaran are launching their judicial review less than a month after fellow Bali Nine death row inmate Scott Rush launched his own.

A panel of three Paloma’s Crown of Hearts pendant is expected to begin hearing that appeal – which pushes for a 15-year sentence for the 24-year-old – next Wednesday.

If the final appeals fail, the three men will be left with just one last chance to avoid the firing squad: clemency from Indonesian President Susilo Bambang Yudhoyono.

But Dr Yudhoyono typically shows no mercy to drug smugglers.

Five other members of the drug smuggling plot – Martin Stephens, Matthew Paloma’s Grown of Heart bangle, Michael Czugaj, Si Yi Chen and Tan Duc Than Nguyen – are serving life sentences in Bali’s Kerobokan Prison.

Stephens’ judicial review is currently being considered by Indonesia’s Supreme Court.

The final member of the drug ring, courier Renae Lawrence, is serving a 20-year sentence.

AAP ag/srp/apm 13-08 1624

New Delhi, Aug. 18 — USA based Edwards Lifesciences Corporation filed patent application for active holder for annuloplasty ring delivery. The inventors are Yaron Keidar, Vaso Adzich, Dan Rottenberg, Boaz Manash and Alon Nahshon.

Edwards Lifesciences Corporation filed the Paloma Picasso® Double Loving Heart ring application on March 16, 2010. The patent application number is 1812/DELNP/2010 A. The international classification number is A61F 2/24.

According to the Controller General of Patents, Designs & Trade Marks, “An active annuloplasty ring holder having a template that can be folded or pivoted to the side allowing the template to align longitudinally with the handle and enter the patient’s chest through a small incision. The holder may include a mechanism to remotely detach sutures fastening the ring to the holder, thereby detaching the ring while avoiding the risk associated with introducing a scalpel into the operating field. A detachment mechanism may include a movable pin actuated by a pull wire that releases a plurality of holding sutures, or a hot wire, knives, or pull wire that severs the sutures. The holder may have a built-in light source for better visualization of the ring inside the heart. The holder may also have an optical means of visualizing the inside of the heart from the proximal end of the handle.”

Edwards Lifesciences (NYSE: EW) is the global leader in the science of heart valves and hemodynamic monitoring. Headquartered in Irvine, California, Edwards has more than 6,300 employees worldwide, selling medical technologies in nearly 100 countries with 2009 sales of $1.3 billion. More than ninety percent of the company’s sales come from brands with leading global market Paloma Picasso® Jolies Beads bangle, including Carpentier-Edwards, Cosgrove-Edwards, Fogarty, PERIMOUNT and Swan-Ganz.Making promises has long been the lynchpin of many marketing campaigns. John Lewis’ ‘Never knowingly undersold’, for example, the retailer’s pledge to offer the best value for the products it sells, has played a central part in its marketing for the past 85 years. In 2007, meanwhile, Marks & Spencer launched ‘Plan A’, a promise to increase the environmental sustainability of the business which contains 100 commitments spanning five years.

The acknowledgement of a promise from brands to consumers is not simply implicit in every purchase. The choice of a brand can involve many factors – both functional and emotional – all of which precede any buying point.

‘Key to the longevity of the relationship is the extent to which you, as a brand, deliver on your promise – be that service, value or something else,’ says Celia Pronto, marketing director at STA Travel.

The travel operator has a ‘price-beat guarantee’ on flights, that states it will undercut any economy-class standard air fares offered by high-street or online travel agents. Pronto believes that the key issue with any promise-based campaign is to ensure that brands remain in tune with what consumers want, so any pledges they make will provide cut-through.

‘A promise-based strategy needs to be substantiated and believable. It can’t just be a tagline – it needs to run right through an organisation,’ adds Pronto. ‘If the strategy is being used to help restore a brand’s reputation then a lot more needs to be provided before consumers will trust it.’

Building on loyalty

In times of economic uncertainty, promises can provide a tangible sense of Paloma Picasso® Loving Heart bracelet from a brand that goes beyond an emotional tie with consumers.

‘It can bring a robustness to the communications,’ says Harriet de Swiet, group account director at consultancy Brand Learning. ‘The consumer is given a sense that in an uncertain, changing world, the brand in question won’t let them down.’

For some brands, a promise-led marketing strategy can be used to help restore faith in a market in the wake of a scandal or shift in public opinion. For example, in post-recession Britain, the financialservices sector is facing the challenge of rebuilding consumer confidence.

Last year, Nationwide abandoned a promise, introduced in 2001, to peg its variable-rate mortgages to the Bank of England rate, for borrowers who shifted from a fixed-rate product. The building society argued that it needed to balance the needs of savers and borrowers. This prompted negative press coverage and expressions of concern from the government that banks and building societies were not doing enough to support consumers. Nationwide has now promised to pass on any future cuts to mortgage customers on its standard variable rate.

‘A promise-based marketing strategy can capture people’s attention and become part of the language associated with the brand,’ says Alastair Pegg, Nationwide’s head of brand marketing. ‘It can become Paloma Picasso® Loving Heart earrings the brand can campaign on, as well as a way of signalling the brand’s confidence and long-term commitment, which customers will be inclined to look favourably upon.’

Commitments and promises are not likely to ring true, however, if a brand is not seen as being trustworthy by consumers. Indeed, such pledges may further erode trust, according to de Swiet.

Craig Inglis, marketing director at John Lewis, adds that it is important for the retailer to be upfront with its customers about what it stands for. This, he says, is why ‘Never knowingly undersold’ is a central theme in John Lewis’ marketing.

‘Our focus on this within our marketing is not about restoring trust; rather, it is about leveraging a powerful asset,’ he says. ‘The combination of great quality, fair prices and excellent service is a compelling proposition for our customers. We have confidence that our staff can deliver on this.’

Such marketing campaigns are not without risks, however. They can be challenging if consideration is not given to consumer attitudes to the industry and the brand, as well as to how sustainable the strategy is for the business.

Whether the brand can provide sufficient evidence to support its messaging is also an issue, and there is a risk of over-promising and under-delivering, particularly for service brands.

‘There are very few, if any, brands in any sector, that genuinely have complete end-to-end control of their service and delivery across all consumer touchpoints,’ says de Swiet.

Rob Oubridge, managing director at creative agency Aqueduct, which has worked with Marks & Spencer on its ‘Plan A’ activity, says that if a promise is made and subsequently broken, then consumers who believed it and bought into it will feel that they have lost out.

Brands have to work hard to earn the trust of consumers: if they get it right, consumers will reward them with their loyalty but if they get it wrong it will prove a real challenge to win back loyalty.

‘Promise-based marketing or a commitment is about managing expectations and Paloma Picasso® Loving Heart lariat on these,’ says Matt Button, head of CRM at HMV. ‘If you make grand promises along the lines of “we always offer you the best prices and deals”, for example, but then consistently fail to back this up, you won’t just lose potential sales from customers, you will lose their trust. This could affect public perceptions of your business. The key is to know your customers, engage with them and then deliver on your commitment to them.’

The greater the extent to which brands manage to do this successfully and consistently, the more they will reinforce a positive view of their business. Moreover, if a brand cannot keep a promise, it pays to be honest about it rather than risk a backlash from consumers (see box) . As Oubridge notes, the best solution is for a brand to be completely transparent about how it plans to rectify the problem.

‘Then the first promise they need to make after that is that they won’t do it again, and they need their customers to believe this,’ he adds.

Ultimately, when considering promisebased marketing campaigns, brands have to balance the attention-grabbing qualities of their pledges against the reality of delivery and the long-term trust they want to build. In other words, the old adage rings true: do not make promises you cannot keep.

On August 1, 2010, detectives with the Santa Rosa Police Department’s Property Crime Investigations Team began an investigation into a suspected counterfeit ring. Working with security personnel from Target, located at the Santa Rosa Marketplace, it was learned that a Target employee was receiving a disproportionate amount of counterfeit $100 and $20 bills at her register. Target Security contacted detectives, who Mini Elsa Peretti® Bean® pendant to monitor the situation and started an investigation.

Over the next two weeks, detectives linked the Target employee with several other Cotati residents and identified these individuals as the people responsible for passing the counterfeit bills. The group of suspects would often purchase electronics merchandise from Target using the counterfeit money and then returning those items for cash at other Bay Area Target stores.

On August 16, 2010, detectives were assisted by United States Secret Service Agents during the service of three search warrants in Cotati and Santa Rosa. During the service of those warrants, counterfeit money was located. The search warrants were served in the 8500 block of Lakewood Drive in Cotati, the 900 block of East Cotati Blvd. in Cotati, and the 600 block of Elsa Drive in Santa Rosa.

The following people were arrested in this case:

Jared Allison, a 24 year old Cotati Paloma, was booked for three counts of Making/Passing Counterfeit money, Burglary, Grand Theft and Conspiracy.

Danna Anderson, an 18 year old Santa Rosa resident and Target employee, was booked for Conspiracy and Accessory to Embezzlement.

Isaiah Harris, a 30 year old Cotati resident, was booked for Possessing Counterfeit Bills and Conspiracy.

Jacob Allred was booked for three counts of Making/Passing Counterfeit money, Burglary, Grand Theft and Conspiracy.

A 17 year old juvenile was cited and released for resisting/obstructing/delaying a police officer.

The total amount of counterfeit money involved in the case was Paloma Picasso® Loving Heart Pendant $4,000.METTUR, Tamil Nadu, Aug. 19 — Tamil Nadu Electricity Board has a requirement for non-asbestos braided packing ring sets.

According to the description: “Tenders are invited for Supply of Non-asbestos Braided packing rings of 4 Nos. in oblique cut with 5 Nos.”

Bidding type is a domestic competitive bidding.

The tender Paloma Picasso® Loving Heart pendant no. is SE/P&A/MTPS/MM/AEE2/EnqNo1048/2010-11 dt 12082010.

The last date of specification sale is Aug. 30.

The deadline for submitting the tender document is Aug. 31.

The due date of tender opening is Aug. 31. For any query with respect to this article or any other content requirementThe trademark MAGIC RING (Reg. No. 3835054) was issued on Aug. 17 by the USPTO.

Owner: HBI Branded Apparel Enterprises, LLC LIMITED LIABILITY COMPANY DELAWARE 1000 East Hanes Mill Road Winston-Salem NORTH CAROLINA 27105.

The trademark application serial number 77936663 was filed on Feb. 16 and was Paloma Picasso® Double Loving Heart ring on Aug. 17.

Goods and Services: Brassieres. FIRST USE: 20000115. FIRST USE IN COMMERCE: 20000115

The Pennsylvania Attorney General’s Office issued the following news release:

A tri-county cocaine trafficking ring responsible for bringing multiple kilos of drugs into Western Pennsylvania over the past year was broken-up today by state narcotics agents, who filed criminal charges against 12 Pennsylvania, New Horse charm bracelet and Ohio residents accused of participating in the organization.

Attorney General Tom Corbett said the investigation focused on Jason Gordon of Hermitage, Mercer County. Gordon allegedly made regular trips to New Jersey to obtain an estimated $500,000 worth of cocaine for resale over the past year throughout Butler, Lawrence and Mercer counties.

Evidence and testimony regarding the case was presented to a statewide investigating grand jury, which recommended the criminal charges being filed today.

According to the grand jury, David Rodriguez of Paterson, New Jersey was identified as Gordon’s primary source for cocaine. Rodriguez, Gordon’s brother-in-law, allegedly frequently solicited firearms from Gordon in lieu of cash for cocaine.

The grand jury found that Gordon made multiple trips a month to New Jersey in order to meet with Rodriguez to obtain various quantities of cocaine.

Corbett said that Gordon allegedly stayed in New Jersey for a few hours each trip and then immediately travelled back to Mercer county and distributed the cocaine to his direct customers; Eric Dean I Love You drop pendant, Jr., Patrick Singer, and David Rakoci.

The grand jury found that Gordon’s customers resold the cocaine on the streets of Butler, Lawrence and Mercer counties to other local level users and dealers.

According to the grand jury, throughout the investigation agents made a series of controlled cocaine purchases for more than $36,000 from several of Gordon’s customer’s including; Eric Dean Letcher, Ronald Litzinger, and Jason Draper.

Over the course of the investigation agents purchased or seized over one kilo of cocaine and several thousand dollars in cash.

The defendants will be prosecuted in Butler County by Deputy Attorney General Kristine M. Ricketts of the Attorney General’s Drug Strike Force.

Corbett thanked the Butler County District Attorney’s Office, the Mercer County District I Love You lock charm Office, the Butler County Drug Task Force, the Butler City Police Department, the Butler Township Police Department, the Penn Township Police Department, the Slippery Rock Borough Police Department, the Butler County Sheriff’s Office, the Mercer County Drug Task Force, the Sharon Police Department, the Hermitage Police Department, the Hempfield Township Police Department, Masury Police Department and DEA in Youngstown, OH for their assistance with the investigation.

Below is a list of the defendants and the charges against them.

* David Rodriguez, 36, 300 Sussex Ave., Paterson, New Jersey, is charged with two counts of delivery of cocaine, two counts of possession with the intent to deliver cocaine, two counts of possession of cocaine, two counts of corrupt organizations, one count of criminal conspiracy, and one count of criminal use of a communication facility.

* Jason Gordon, 37, 5705 Cassady Road, Hermitage, Mercer County, is charged wit six counts of delivery of cocaine, six counts of possession with the intent to deliver cocaine, six counts of possession of cocaine, two counts of corrupt organizations, one count of criminal conspiracy, one count of criminal use of a communication facility and one count of possession of drug paraphernalia.

* Eric Dean Letcher, Jr., 28, 8249 Warren-Sharon Road, Masury, OH, is charged with 18 counts of delivery of cocaine, 18 counts of possession with the intent to deliver cocaine, 18 counts of possession of cocaine, two counts of corrupt organizations, one count of criminal conspiracy, one count of criminal use of a communication facility and one count of endangering the welfare of a child.

* Patrick Signer, 43, 429 Landau Drive, Pulaski, Lawrence County, is charged with one count of delivery of cocaine and Oxycodone, one count of possession with the intent to deliver cocaine and Oxycodone, one count of possession of cocaine and Oxycodone, one count of criminal conspiracy and one count of criminal use of a communication facility.

* Heidi Winterberger, 23, 569 E. I Love You Lock charm necklace Drive, Transfer, Mercer County, is charged with one count of delivery of cocaine and Oxycodone, one count of possession with the intent to deliver cocaine and Oxycodone, one count of criminal conspiracy and one count of criminal use of a communication facility.

* David Luke Rakoci, 32, 347 N. Oakland Ave., Sharon, Mercer County, is charged with four counts of corrupt organizations, two counts of delivery of cocaine, two counts of possession with the intent to deliver cocaine, two counts of possession of cocaine, one count of criminal conspiracy and one count of criminal use of a communication facility.

* Ronald Litzinger, 29, 813 W. New Castle St., Butler, Butler County, is charged with five counts of possession with the intent to deliver cocaine, five counts of possession of cocaine, three counts of delivery of cocaine, two counts of corrupt organizations, one count of criminal conspiracy, one count of criminal use of a communication facility and one count of possession of drug paraphernalia.

* Samantha Ray, 24, 8249 Warren-Sharon Road, Masury, OH, is charged with five counts of delivery of cocaine, five counts of possession with the intent to deliver cocaine, five counts of possession of cocaine, two counts of corrupt organizations and one count of criminal conspiracy.

* Robin Donald Letcher, 30, 497 Baldwin Ave., Sharon, Mercer County, is charged with four counts of Large Elsa Peretti® Sevillana™ pendant of cocaine, four counts of possession with the intent to deliver cocaine, four counts of possession of cocaine, two counts of corrupt organizations, one count of criminal conspiracy and one count of criminal use of a communication facility.

* Donald Huegel, 47, 155 David Drive, Butler, Butler County, is charged with three counts of delivery of cocaine, three counts of possession with the intent to deliver cocaine, three coutns of possession of cocaine, two counts of corrupt organizations, one count of criminal conspiracy and one count of criminal use of a communication facility.

* Gary Weber, 50, 132 Rolling Valley Drive, Butler, Butler County, is charged with two counts of possession of cocaine.

* Jason Draper, 37, 134 Westwood Manor, Butler, Butler County, is charged with one count of delivery of cocaine, one count of possession with the intent to deliver cocaine, one count of possession of cocaine and one count of criminal conspiracy.

The U.S. Department of Justice’s Drug Enforcement Administration’s New York field office issued the following news release:

JOHN P. GILBRIDE, the Special Agent-in-Charge of the Drug Enforcement Administration’s New York Field Division (”DEA”) and WILLIAM HOCHUL JR., U.S. Attorney of the U.S. Attorney’s Office Western District of New York announced today that early this morning, 17 people across Western New York were arrested and charged with a wide variety of federal narcotics trafficking offenses. The arrests were Heart chain bracelet upon a federal indictment charging them with unlawful trafficking of cocaine, cocaine base (crack), heroin, ecstasy, marijuana and prescription drugs. The charges carry a minimum term of five years in prison, a maximum penalty of forty years in prison, a fine of $2,000,000 or both.

“‘OPERATION UNDER THE RADAR’ targeted a drug distribution organization that was responsible for trafficking illicit drugs from Texas to the Buffalo area in order to distribute to our communities. The individuals arrested thought they were operating under the radar of federal, state and local law enforcement while conducting their illegal enterprise. However, through coordinated targeting and information sharing, we identified, investigated and dismantled this drug trafficking organization,” said John P. Gilbride, Special Agent in Charge of the Drug Enforcement Heart Clover Earrings New York Field Division as he praised the diligent effort of all the agencies involved.

The following individuals are charged with unlawfully distributing cocaine, cocaine base, marijuana, and oxycodone, Schedule II controlled substances, heroin and Ecstasy, Schedule I controlled substances and hydrocodone, a Schedule II controlled substance: Antonio Briggs, a/k/a “Gumps”, 38, of Buffalo, Eric Williams, 31, of Lockport, Damien Ard, 29, of Lockport, Alfonzo Maye, a/k/a “Fonzo”, 38, of Lockport, Torano Spencer, 34, of Lockport, Bobby N. Spencer, 56, of Lockport, John A. Cruz, 23, of Buffalo, David Klotzbach, 30, of North Tonawanda, Mark Robertson, 38, Justin McTigue, a/k/a “Diddy”, 26, of Lockport, Allen Ainsworth, 28, James Dolly, 45, Ryan Eick, 27, Jan M. Jerge, 24, Jeffrey Sidebottom, 30, Michael Valery, a/k/a “Red”, 34 and Daniel White, 38.

Assistant U.S. Attorney Mary C. Baumgarten, who is handling the case, stated that the charges stem from a Heart Clover Pendant-term investigation into the trafficking of cocaine from Texas to the Buffalo area. The investigation also uncovered the widespread unlawful sale of cocaine and crack in the Cities of Buffalo and Lockport, as well as other parts of Erie and Niagara Counties. In addition to facing powder and crack cocaine trafficking charges, Damien Ard is charged with managing a number of individuals including Justin McTigue, Ryan Eick and Jan Jerge in distributing Ecstasy , prescription pills , heroin, and marijuana.

“Illegal narcotics trafficking has no place on the streets of Buffalo, Lockport or any other community in Western New York. My office will continue to fight this scourge vigorously, and together with our HEART LINK DROP EARRINGS from federal, state and local law enforcement agencies, will bring to justice anyone involved in this illicit trade,” said U.S. Attorney Hochul.

The Indictment was the culmination of an investigation on the part of Special Agents and Task Force Officers of the federal Drug Enforcement Administration, under the direction of John P. Gilbride, in conjunction with many local and state authorities such as the Niagara County Sheriff’s Department, under the direction of Sheriff James Voutour, the Niagara County Drug Task Force, under the direction of Chief Mark Dreiss, the Niagara Frontier Transportation Authority, under the Heart Link earrings of Chief George Gast, and the Buffalo Police Department, under the direction of Commissioner Daniel Derenda.

The fact that a defendant has been charged with a crime is merely an accusation and the defendant is presumed innocent until and unless proven guilty.

Contact: Erin Mulvey, Public Information Officer, 212/337-2906